MOHAWK FINE PAPER / PROMOTIONAL CAMPAIGN
The problem was to drive more traffic to the Mohawk website. The solution was to create a paper sample that introduced people to the brand. This paper sample directs users to a microsite that allows them to change their "hair-do" using a program developed for the site. Images are then saved, emailed or uploaded to social media sites. Users are also given a chance to receive a free frame if they sign-up for the newsletter.